Accessibility statement

Thank You

You're Invited

We are reinventing what it means to be a VIP, celebrating those who care as much about our community and where we live as we do. Thank you for joining us with Baby2Baby and welcome to our invite-only VIC loyalty program, your reward for doing good.


Your exclusive membership benefits include:

 Free Shipping

Via boutique or your dedicated Personal Shopper.


Dedicated Personal Shopper

Your very own dedicated Personal Shopper is on hand to help with all your style needs. From finding the pieces you love and requesting sold-out items to providing helpful size and fit advice, they will have all your shopping needs covered. You can no also enjoy your preferred shopping experience, either from the comfort of your home or with your dedicated Personal Shopping. Email to say hello


Early Access

See and shop new collection launches before anyone else with your Very Important Customer service


Private Sales

You are invited to our Seasonal Sale and Sample Sale before anyone else


Free Alterations

Discover New Arrivals