Woman on a Mission

Spring '18

Woman on a Mission: Ulla Johnson's FEED Collaboration

When FEED asked us to partner with them on a limited-edition tote bag in honor of International Women's Day 2018, we signed on without hesitation. As longtime admirers of the organization, and the way in which they use retail to engage people in the fight against hunger, we were thrilled to work with them. Working towards women’s empowerment is at the very core of our brand, so International Women’s Day is particularly special to us. For the design, we wanted to create something pretty and poetic, yet still powerful, so this bold messaging framed with a floral motif felt right. Every sale of the tote will provide 10 meals to school children in need, and an additional $1 will be donated to Every Mother Counts.


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