With the opening of her first boutique on a tree-lined stretch of Bleecker Street, Ulla introduces her unique and richly layered vision for retail. The shop is a celebration of beauty and optimism, a welcoming and intimate space in the heart of her beloved city.
Working with architect Elizabeth Roberts and interior designer Alexis Brown, Ulla created a soaring expanse hearkening the grand proportions of a 19th century brownstone.
The space evokes a sentiment both deeply American and globally inspired, elements key to our brand’s core ethos. Bringing this emphasis on the handmade into her retail vision was pre-eminent for Ulla. Consequently, every element of the store was touched or finished by locally based designers, weavers and painters.
Whenever you are next in the city, please come visit us.
15 Bleecker Street, New York, NY 10012